Years ago a business meeting might have called upon and enlisted the services of a “presentation”, which consisted of a movie projector and a crude screen on a wall opposite. The audio, if there was any, was similar to what might come out of the speaker of a ten-dollar transistor radio. But as they say, times have changed and now it’s an audio-visual fantasy world.
Today’s business presentation is cutting edge. It’s fast, razor-sharp and brought to you in digital sound and picture. The object is to take the potential client and get his pulse racing, his emotions soaring and his excitement level extreme. The audio-visual technician is the modern day alchemist, bringing together the ingredients of sight, sound, feel and emotion to create his version of this particular sort of gold. Yet historically, device control and monitoring solutions have been driven by closed architecture, hardware-based solutions.
The technician involved in choreographing the plasma screens with the DVD players, the sound system with the digital signage displays, the projector screen with the LCD projectors, and all the other interactions between the various hardware had to individually address each item. Each piece of presentation hardware had to be “programmed” to do its part in the presentation separately, through time-consuming and expensive hardware-based solutions.
Simitrol Inc. (trading under the symbol SMRL) has decided to change all that. Simtrol, Inc. engages in the design and development of Windows-based control software solutions that enable enterprise-wide command, control, monitoring, and diagnostics of otherwise incompatible devices, including audiovisual, security, and other such communication based assets. By utilizing a seamless, centralized Windows-based controller called OnGoer, the A/V technician has a command panel that will interact with any type of equipment, using various interfaces, including serial, infrared, contact closure, and others.
What’s that all mean? It means fluidity. It means ease of operation, and considerably less time involved in creating presentations. It means managing the digital displays on hundreds of plasma screens from a single location. It means A/V technicians bringing together sight, sound, motion, interaction, and stunning media presentations with a single user interface.
It’s estimated that the A/V presentation business is running in the $43 to $45 billion-dollar a year range in the U.S., and yet it’s literally wired together with dozens of competing softwares, each stubborn in their ability and willingness to interact with their electronic neighbors. Simitrol wants to address this market segment, where there is virtually no competition, and provide companies with a single solution to their multi-media presentations. This is a technology whose time has certainly come, and SMRL stands ready to supply it.
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