Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (SSTR), has signed an exclusive North American distribution agreement with Crave Entertainment Group [CEG]. Under the terms of this agreement, CEG will sell and market Empire’s ‘Ford Racing Off Road’ for the PlayStation2 computer entertainment system, PSP system, and Nintendo Wii platform.
Ford Racing Off Road will be the first game in a new line of Ford racing games. Ford Racing will take place off road and tough terrain, which Ford and Land Rover vehicles were made for.
Ian Higgins, CEO of Empire Interactive, stated, “We are delighted to be partnering up once again with Crave Entertainment. They have had tremendous success with our Ford franchise in the past and we are convinced that the strength of their retail distribution network coupled with their vast experience with licensed content will ensure that this newest Ford racing release is once again a success with the numerous fans of the franchise in North America.”
Mark Burke, Senior Vice President of Crave Entertainment, added, “The Ford brand carries wide appeal for all types of players. With the previous success of Ford racing games, expansion into off road terrain is a great direction for the series.”
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