Shares of ShotPak Inc. (Pink Sheets: SHTP) jumped up today after news of the company being featured on NBC’s Today Show came out yesterday. In early trading today, SHTP was up 2 cents (6 percent) to 34 cents per share.
SHTP announced yesterday that its product line of premium distilled spirits and premium vodka flavored mixed cocktails were featured on NBC’s Today Show in a segment titled “Five Things You Need to Know about Summer Beverages.” The show aired mid-morning yesterday and a clip of the segment will be posted on SHTP’s website before the end of the week for viewing by customers and shareholders.
Today, usually referred to as The Today Show, is an American morning news and talk show airing weekday mornings on the NBC television network, and is the second-longest running American television series. Today has been the highest-rated morning news and talk show in the U.S. since the week of December 11, 1995.
“NBC’s Today Show is providing us with a national platform to enlighten the public to a product that adds value to any lifestyle,” said Ignus Hattingh – CEO and founder of SHTP – in a statement. “We are proud to be on such a quality show and the timing is great because we are in the middle of a national rollout, of our newly packaged products.”
SHTP is a leading distiller and innovator of cocktails and straight spirits in patented soft portable single serving standup pouches. With over 50 years of combined experience and expertise in alcohol distilling, distribution and field marketing, retail placement and promotion as well as consumer trial and adoption, they prove to be a forerunner in the single serve Ready to Drink (RTD) alcohol category.
With the successful launch of four premium vodka flavored drinks and four premium distilled spirits in January 2007, SHTP has instantaneously captured national attention in the rapidly emerging $110 billion plus alcohol beverage industry, with distilled spirits showing an 8.1 percent increase. They are recognized for being visionaries with their award-winning spirits and revolutionary packaging which gives consumers a cost effective way to purchase spirits without the bulky bottle.
SHTP products are packaged in single serving, lightweight, break-resistant, recyclable plastic pouches with a built-in spout making it easy to pour anywhere. SHTP products are ideal for camping, boating, golfing, concerts, sporting events or for anyone on-the-go. Made with recyclable plastic instead of glass, SHTP products provide a safe alternative especially during summer activities.
