Party innovator Shotpak Inc. (Pinksheets: SHTP) is still moving merrily along its business plan, doing everything it can to increase the marketability of its revolutionary prepackaged alcoholic beverage product, the aptly named Shotpak.
“As of right now … we are exceeding our goals at this time, growing this business,” Shotpak CEO Ignes Hattingh said in a recent interview with MN1. “I believe our stock will reflect our achievement of these goals.”
According to Hattingh, Shotpak is currently in negotiations with a “very large distributor” located in the United States, although the company couldn’t release the name of the distributor. The company also got a boost from its recent interview on the Today Show – the exposure gained from the show got Shotpak three major U.S. deals and one international deal. Hattingh added in the interview that he would be “announcing significant large retail movement in the coming months.”
According to the company’s Web site, www.shotpakinc.com , Hattingh has perfected a series of individually packed “shots” of distilled spirits -whiskey, rum, vodka, tequila, and four different kinds of mixed drinks – that are packaged in what the company calls a “revolutionary patented bottle-shaped recyclable stand-up pouches.”
“They’re plastic, not glass, so they won’t break,” Hattingh told MN1. “And their unique design allows the product to stand on its own.”
Right now, the STR8UPs are limited to only five states – California, Connecticut, Florida, Kentucky, and Nevada – but the company plans on expanding by an additional 11 states by July. In addition, the company also ships to Mexico and is looking to sell its shots in Europe soon.
That’s not all the company’s been up to, though. The company just added Gary Patterson, an exclusive provider of water beverages for the DARE program, to the company board as part of its efforts to support responsible drinking and to discourage drinking among people younger than 21 years old.
“Shotpak is in a campaign against underage drinking,” Hattingh said. “We don’t even talk to the younger kids because we don’t believe it’s any of their business.”
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