Shotpak, Inc. will be featured in an exclusive segment on NBC Today titled: “Things You Need to Know about Summer Beverages.”
Interested parties are advised to tune in to the segment (Date TBA) that will highlight the company’s revolutionary concept of single shots of flavored liqueur and straight spirits in lightweight, durable and recyclable plastic stand-up pouches. When Daniel Barbossa, producer of NBC Today, was asked about Shotpak in the summer beverages segment, he stated: “Phil Lempert’s ‘Things You Need to Know about … Summer Beverages’ on NBC’s Today gives viewers a look into some of the newest products that can make your summer more enjoyable.”
Today, usually referred to as The Today Show to avoid ambiguity, is an American morning news and talk show airing weekday mornings on the NBC television network. It is the second-longest running American television series, behind Meet the Press, which also airs on NBC. Today has been the highest-rated morning news and talk show in the United States since the week of December 11, 1995.
Ignus Hattingh, CEO and Founder of Shotpak, Inc., stated, “The timing of this segment is perfect for our STR8UP line of premium distilled spirits launch. Being recognized, by NBC’s Today Show, is an impressive tribute to our innovative product offerings that target consumers who enjoy an active lifestyle.” Hattingh continued, “Our progressive development of the Ready to Drink (RTD) alcohol category allows us to meet and exceed our customer’s requirements for a portable beverage. NBC’s Today Show, is providing us with a national platform to enlighten the public to a product that adds value to any lifestyle. We are honored to be featured on America’s top news magazine program.”
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