With months of formulation and testing completed ShotPak has its own Vodka Energy drink. The newly formulated ShotPak Vodka Energy drink will be launched in the patented 50 ml plastic stand-up pouch and will be sold through its extensive distribution network. The energy drink market is a multi-billion dollar industry and has become a favorite mixer for vodka in bars and restaurants. ShotPak’s new Vodka energy drink will fit perfectly with our current niche market of portable, on the go drinks that allow ShotPak’s consumers to enjoy quality drinks anywhere.
According to, http://www.Beveragedaily.com, Energy drinks have continued to outperform all other categories of the USA beverage market with sales shooting up almost 50% in 2006.
This category is being driven by brands such as Monster Energy Red Bull, Rockstar, Jones Soda and Coca Cola. PepsiCo have recently entered into this fast growing and very lucrative energy drink market.
Ignus Hattingh, CEO of ShotPak commented, “We expect to introduce this product, in the fall of 2007, and our network is already excited about its introduction. We feel this product fits with our target consumers that live an active lifestyle.”
Let us hear your thoughts below: