OG Nation Inc. is positioning itself in the Non-Alcoholic and Alcoholic beverage industry as a company that focuses on the consumer. They have gained extensive knowledge of their niche market that is often hard for larger companies to obtain. Their intent is to Manufacture, Distribute, and Market their products and have been in talks with other Beverage companies to form alliances leveraging their collective competitive advantages. The company is headed by former Hall of Fame tail-back Jim Brown as well as an experienced team of executives focused on becoming a leader in the beverage industry.
Currently OG Nation offers a wide variety of products including: Snacks, Energy Drinks, Alcoholic Beverages, Performance drinks, Supplements, Fruit Punches, Flavored Teas and Sports Gear. For Alcoholic beverages they offer a King Pin Lager and a Malt Beverage, both marketed under the OG brand name, as well as a Mixed Drink marketed under the Party Dog brand name. Along with those OG is working on Co-Branding a number of distilled spirits with other Industry leaders. The company also has a line of Energy drinks Marketed under Atomic Dog brand name and Vitamin Waters and Sports Drinks marketed under the Hydropower brand name. In addition they are marketing a line of snacks under the snack brand and Vitamins and supplements under the Jim Brown name.
They are not trying to directly compete with major competitors like Red Bull, Monster, Rock Star, Colt 45, St Ives, Budweiser, Coors, Miller and Anheiser Busch, but rather they seek to create their own niche market and establish their brand name. OG will establish competitive pricing but from their experience they have learned taste and kick are more important to the target customers. Urban Hip culture will be defined as the target Market, which OG states is largely un-penetrated by other brands. Channels like MTV will be used to market OG’s products and develop Brand recognition. OG Nation believes that it has the industry knowledge and experience to execute their plan and become an Industry leader within their target market.
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