A Global Positioning System (GPS) has a narrower business position than digital marketing. Therefore, a change of name and a new Chief Executive Officer (CEO) seem to be in order in the case of this OTCBB listed company. The recent acquisition of Advanced Interactive Mobile Marketing System (AIMMS) of South Korea, also makes sound stock investment sense, considering the technological and market share track records of the company. The change of name of the new entity to MOBICOM is cosmetic, but perhaps there are some intangible values in the label.
There are two key global developments which the top management of this company seems to have ignored: convergence of cellular telephony with the World Wide Web, and privacy concerns of people who use modern electronic devices. The Korean acquisition, a new company name, and a CEO from Johannesburg do nothing to address the vital routes to creating stock value in digital marketing on the world stage.
The company has still to demonstrate, or to acquire the skills of building a global brand in digital marketing, with local relevance all the way from the United States to Asia. Investments in data bases and software cannot provide returns, unless they are backed by top-drawer content provision and positive customer engagement. This company is a live case study of how quality of a stock is a fluid matter, ebbing or flowing depending on what the management does. No rational investor will ignore a digital marketing stock investing opportunity, but the company must take the right steps for hidden stock value to be unlocked.
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