Yesterday, CC Media Holdings and the Clear Channel Radio division of its wholly-owned subsidiary, Clear Channel Communications, Inc., and Ryan Seacrest Enterprises announced an expansion of the relationship first established in 2004. The partnership began when Clear Channel tapped Seacrest to host the American Top 40 program as well as hosting duties for Clear Channel’s KIIS-FM morning show in Los Angeles.
Building off the Seacrest name as a media personality, Ryan Seacrest Productions has recently produced such diverse media fare as Jamie Oliver’s Food Revolution, Keeping Up With The Kardashians and Kourtney and Khloe Take Miami. RSP has partnerships with such brands as Microsoft, Proctor & Gamble, and Coca-Cola.
As part of the expanded partnership, CC Media Hostings, the parent company of Clear Channel and global media and entertainment company, has requested Seacrest continue in his current roles as well as create and deliver new content for distribution through Clear Channel’s traditional and digital radio platforms. This new media will be distributed on both a local and national level. Seacrest and Clear Channel will also jointly develop and promote new musical music artists and properties, as well as develop new media for international syndication.
For existing projects related to the partnership, the syndicated version of the program On Air With Ryan Seacrest will be expanded to four hours. Seacrest’s services on American Top 40 will also be expanded. American Top 40 is broadcast nationwide in America, as well as internationally in such cities as Montreal, Tokyo, Dubai and Beijing; as such, plans for international projects have a solid foothold.
Other details of the expansion include Seacrest committing time to be a spokesperson for Clear Channel products and services, making appearences at events such as Jingle Ball and Wango Tango, and developing entertainment concepts such as a record label, music publishing, live concert series and content for television. Financial terms of the agreement were not disclosed.
“Ryan exemplifies the level of talent and programming we are committed to bringing our listeners across a variety of platforms,” said John Hogan, President and Chief Executive Officer of Clear Channel Radio. “His experience and track record as a host and a producer and his extensive industry relationships make Ryan an ideal partner for the development of new vehicles as we drive growth opportunities across all of our radio platforms, on air, online and on-site. We look forward to continuing to work with him to promote his current shows through Premiere Radio Networks and collaborating with him to create and bring trend-setting new content ideas to fruition.”
“I believe Clear Channel’s programming is only beginning to scratch the surface of what we can achieve together to connect with audiences and create innovative and compelling opportunities for listeners and advertisers. I’m excited to work closely with Clear Channel’s radio leadership to develop new concepts and content that brings the untapped potential of radio to life across a range of delivery platforms. I’m particularly looking forward to exploring and capitalizing on the exciting possibilities the digital era holds for radio,” said Ryan Seacrest.
Let us hear your thoughts below:
