Rudy Nutrition, founded by sports legend Daniel “Rudy” Ruettiger, announced today that an agreement has been reached between itself and Collins Brothers, Inc. One of the country’s largest distributors of non-alcoholic products sold in liquor departments, Collins Brothers has been manufacturing well-known names such as V8 and Angostura Drink Mixes for over seventy years. This strategic alliance will offer Rudy Nutrition a chance to get its products noticed by millions, thereby providing the company with as yet unparalleled exposure.
This is only one of the recent measures taken by Rudy Nutrition to increase brand-recognition in several states. On April 8th, it formed the beginnings of a partnership with AVB Sales and Marketing, LLC, a firm whose effective coverage area spans Pennsylvania, Ohio, Kentucky, W. Virginia, and Indiana. As 2006’s Automatic Merchandiser Broker of the Year, AVB promises to be a prudent addition to the Rudy Beverage team.
Rudy Nutrition is taking several steps toward becoming a nationally recognized brand. The company received an unbelievably positive reception at the National Automatic Merchandising Association (NAMA) Expo in late March. Rocky Brandonisio, President of Rudy Nutrition, Inc. compared this spring’s event to one held in the Fall of 2007: “We spent much less time informing people of the product and more time letting people know how to get it, as this time around people were already familiar with the our beverages.”
Exciting times appear to lie ahead for the company. The synergy created between Rudy Nutrition and the public in recent months is could propel them toward a brighter future than anyone may have imagined.
RUNU.PK shares closed at 55 cents, up 7.84% on volume of approximately 425,000 traded shares.
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