Rudy Nutrition has formed strategic relationships with the Canteen Franchise Group and Vistar Corp. to promote its “new age” beverage line created by Daniel “Rudy” Reuttiger. The company has also secured distribution and sales in all 50 states, overcoming one of the biggest hurdles for start-up companies.
According to the company’s Web site, utilizing Canteen’s presence as the only national vending operating company in the U.S., Rudy Nutrition will have the largest sales force in the nation. Canteen operates 150 branches, 18,500 client sites, and serves more than five million customers each day.
The company has accumulated corporate customers such as NASCAR, Google, Southwest Airlines, Bank of America, Home Depot and more. Rudy Nutrition expects Canteen to place the “Rudy” drink line in its various vending machines and vending sites.
Vistar’s operations are divided into two businesses focused on different sub-segments in the food industry. Vistar Specialty Markets is a leading specialty food distributor in the U.S., and is the only national distributor for vending, office coffee services, theatre and fund-raising markets.
The company serves more than 33,000 customers such as Best Buy, Linens and Things, Staples, and Barnes & Noble in 50 states. With its 36 distribution centers across the nation, Rudy Nutrition expects Vistar to catapult it into the forefront of the beverage market.
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