After reaching his goals on the Notre Dame University football field, Daniel “Rudy” Ruettiger still maintains his “Dream Big! Never Quit” attitude through his creation of Rudy Nutrition (Pink Sheets: RUNU). Blue Fuel, Fruit Punch Blast, Citrus Slam and Orange Lift comprise the “Rudy” line of “new age beverages” packed with vitamins, electrolytes, carbohydrates and xylitol.
For the last three years, Rudy Nutrition has worked to improve its bottling, labeling and advertising means. It has also established agreements with services company Vistar, and the Canteen Franchise Group to magnify its distribution and sales force. Utilizing its agreements with Canteen and Vistar, Rudy Nutrition has selected franchisees in the San Diego, Las Vegas and Minnesota markets to test its line of beverages.
According to the company’s Web site, Rudy Nutrition anticipates sales of $10 million within three years. The company has secured sales and distribution agreements in all 50 states and has successfully conducted a cross-country taste test for the new beverages.
“The drink ‘Rudy’ is ready to stand the test with consumers and will undoubtedly like Rudy reach the goal of becoming the most recognized success story in the beverage industry. It’s the little guy rising to the top all over again,” the company states.
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