Rudy Nutrition, Inc. (RUNU.PK) announced that its Rudy Beverages are now being featured in Trader Vic’s Las Vegas Supper Club, located inside the Planet Hollywood Hotel and Casino in Las Vegas, Nevada. This year Rudy Nutrition has concentrated on broadening its distribution base and this agreement with Trader Vic’s displays the company’s desire to enhance its client base.
The 15,000-square-foot Planet Hollywood Hotel and Casino has a variety of entertainment and food venues that will now offer Rudy’s health conscious beverages, including a second-level Tiki Club lounge and a ground-level restaurant. The Strip-side patio area that opens up to Las Vegas Boulevard will also feature the beverages. Estimates indicate that 45,000 consumers walk past the sidewalk patio location each day. The colorful Rudy Beverage line displayed in the open patio should draw the attention of potential consumers and increase the brand recognition.
The Halo Bar located in the Miracle Mile will be the fourth venue that will feature the Rudy Beverage line. The Miracle Mile is a new, 140-store mall that provides one of the best shopping experiences in Las Vegas. The Halo Bar, which features a circular-shaped bar area with modern décor, will enhance the visibility of the Rudy Beverage line due to its broad demographic of visitors.
Trader Vic’s is known for introducing unique foods and developing new mixed drinks. Robert Davies, the Vice President of Operations at Trader Vic’s, is discussing the possibility of creating a challenge for the bartenders to create a drink using one of the Rudy Beverages. The details of the product placement and special promotions at Trader Vic’s are still being finalized, and should be announced in the near future.
“Our potential to enter new markets and new territories is growing quickly as our influence becomes more evident every day. Rudy has and will continue to focus heavily on establishing a strong foothold in the Las Vegas market. We are pleased to see new doors open up for us all of the time,” said Rocky Brandonisio, President of Rudy Nutrition.
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