Rudy Nutrition, Inc. (RUNU.PK) has announced the start of their new Rudy Beverage Marketing campaign. The company will be creating a group of major sports celebrities to endorse the health conscious “Rudy” branded beverages. The sports figures of “Team Rudy” are well respected in the world of sports and will embody the Rudy motto of “Dream big and never quit.”
“We are so proud and excited to have these major sports celebrities who truly believe in the product join the Rudy Beverage team,” said Daniel “Rudy” Ruettiger, Founder of Rudy Nutrition.
Recent studies have found that celebrities can stimulate actual purchases when consumers are making choices in a marketplace. Endorsements by active and retired professional athletes have proven to be a successful marketing tool for products that contribute to enhanced sports performance and success.
The Rudy brand beverages contain a high level of vitamins, electrolytes, and carbohydrates with a much lower sugar and salt content than other brands on the market. The beverages were developed with active consumers and athletes in mind, and provide a much healthier choice for this target market. The sport celebrity endorsements will only magnify the quality of the health conscious beverages.
Rocky Brandonisio, President of Rudy Nutrition, Inc. said, “With ever increasing product sales, distribution and now the kick-off of our first real national marketing campaign, we seem poised to start notably carving out our space in the industry. The whole ‘Rudy Team’ is focused and excited to bring Rudy Nutrition into the big leagues.”
Over the next 90 days, the members of the all-star “Team Rudy” will be announced via press releases and on the company’s website. The inspirational and distinct personalities chosen by Rudy Nutrition should significantly increase the company’s brand recognition and increase the potential market share for its products.
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