Rudy Nutrition, Inc. (RUNU.PK) and Vistar Corporation have solidified an agreement in which Vistar will make the health-conscious Rudy brand beverages available to more than 36 distribution centers nationwide.
President of Rudy Nutrition, Rocky Brandoniso, stated: “Vistar’s experienced and knowledgeable teams of service and delivery professionals, combined with national presence and scope, give Vistar a decisive competitive advantage in the market, and we are very pleased they have chosen to carry our product line.”
Rudy Nutrition will give Vistar exclusive rights to sell Rudy 20oz flavors. If Vistar decides not to stock a specific 20oz flavor in a specific market, then Rudy Nutrition retains the right to contact independent distributors to stock the product in that area. Vistar will have the ability to sell the 12oz and 32oz flavors as well, but does not have exclusive rights to these sizes in their marketplaces.
There is a specific group of Vistar distributors who have indicated an interest in stocking the health-conscious Rudy beverages, but no specific agreement exists stating that all of Vistar’s distributors must stock the drinks. With the continued marketing and growing brand recognition, the demand for Rudy brand beverages will influence distributors to provide the drinks to their marketplaces.
Special kick-off events will take place to celebrate this “next-level” relationship between Rudy Nutrition and Vistar. At the NAMA expo in Last Vegas this week, Rudy Nutrition and Daniel “Rudy” Ruettiger, the company’s founder, will make an appearance at the Vistar booth and will attend the Vistar national sales meeting. This will provide the Vistar team with an opportunity to meet the Notre Dame football legend and become motivated by his inspirational spirit.
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