Nevada-based Rudy Beverages, Inc. (Pink Sheets: RUNU) sits on the shoulders of Daniel “Rudy” Ruettiger, who once rode the shoulders of his teammates of the University of Notre Dame football team, which inspired the TriStar film, “Rudy.” Still in the habit of setting and attaining goals, Ruettiger now focuses on creating a healthy line of beverages to help fight obesity, diabetes and related afflictions in America.
Since its incorporation in 2005, Rudy Beverage has developed and commercialized healthy beverages, targeting people seeking healthy alternatives to soft drinks and sports drinks. “Rudy Revolution” caters to active individuals while “Rudy, Rudy Flying Colors” targets children.
Both drinks contain vitamins, electrolytes, carbohydrates and xylitol, an alternative sweetener extracted from the bark of Birch trees. Not only does xylitol provide a healthier option over sugar, but has been clinically proven to reduce certain bacteria and plaques linked to tooth decay and some ear infections.
In 2007, a group of investors formed Rudy Partners, Ltd. and purchased Rudy Beverage from Global Beverage Solutions, Inc. From there, the group hired a professional team to lead its manufacturing and marketing efforts. The company has since revamped its manufacturing, bottling, labeling and advertising means, and recently launched sales of the “revised” beverage products in the Las Vegas area.
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