Reed’s, Inc. announced that it hired Thierry Foucaut as the Chief Operating Officer for the Company. He brings over 18 years of international experience in sales, marketing and operations for high quality goods. Mr. Foucaut will be responsible for managing and overseeing all of the Company’s operations including merchandise operations, inventory planning, fulfillment, sourcing, transportation and IT.
The CEO and Founder of Reed’s, Chris Reed, stated, “We are very excited to announce the addition of Thierry to our senior management team. We look forward to utilizing Thierry’s significant operational expertise to further develop and enhance our distribution network and operational processes in order to meet the growing demand for Reed’s portfolio of products. Looking ahead, we will continue to strengthen our leadership efforts in order to further extend the reach of the Reed’s brand and strengthen our position as a leader within the ‘New Age’ beverage category.”
Before joining Reed’s, Mr. Foucaut served a variety of roles for Village Imports which included Chief Operating Officer and General Manager of both the Los Angeles and San Francisco branches and warehouses as well as Director of New Business Development. Mr. Foucaut received a Master of Science degree in Industrial Engineering from Ecole Centrale Paris and a Masters of Business Administration from Harvard Business School.
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