Reed’s announced that it hired Rory Ahearn, a former Director of Field Sales for Red Bull, as Senior Vice President of Distribution Sales. In Mr. Ahearn’s new position, he will be responsible for directing the sales team and will work closely with Reed’s Senior VP of National Accounts Sales to develop and manage the distribution strategy for direct and national accounts.
The CEO and Founder of Reed’s, Chris Reed, stated, “We are very pleased to announce the addition of Rory to our executive sales team. Rory brings approximately 20 years of senior-level sales experience within the beverage industry which will be a tremendous resource to Reed’s as we continue to build our nationwide distribution platform into the mainstream marketplace. We believe our ability to continue to attract such high level talent to our executive sales force is a testament to the strength of our leading brands and significant future growth opportunities.”
The new VP of Distribution Sales served Red Bull from May 2000 to August of this year. His responsibilities included, establishing and managing approximately 15 independent distributors for Red Bull Energy Drink in seven states as well as directing about 40 field staff including Division, On-Premise, Field Sales and National Accounts Manager. He graduated from Pace University in New York with a B.A. in Communications.
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