Reed’s portfolio of products include natural New Age beverages in addition to candies and ice creams. The New Age Beverage category consists of natural soda, fruit juices, fruit drinks, ready-to-drink teas, sports drinks and water. The drinks in this category are usually made with less sugar, less carbonation, natural ingredients and offer consumers health benefits not found in typical soft drinks.
According to a report entitled “What’s Hot Around the Globe – Insights on Growth in Food & Beverage Products” published by AC Nielsen, the non-alcoholic beverage market is contributing to the largest value growth rate of 6% when compared to other segments of the Food & Beverage industry.
The ginger used in Reed’s products offers antioxidant power that matches the power of Vitamin C. According to an article published by Better Nutrition magazine, ginger can ease arthritis pain, improve digestion, and treat colds, coughs and the flu as well as combat motion sickness more effectively than typical pharmaceuticals.
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