Reed’s announced after the bell last night that the initial production of its new 7 oz Extra Ginger Brew began Saturday, Dec. 15. The bottles will be selling in an 8-pack configuration and will be delivered nationwide in retail stores, bars, and restaurants in major metropolitan areas.
The packaging previously offered consisted of 12 oz. longneck beer bottles (although all the company’s products are non-alcoholic). With less than 100 calories a bottle, the new 7 oz packaging better targets another group of people and is more conveniently used as an all-natural, premium and healthy mixer in many restaurants and bars. Sample drink recipes are on the bottom of each 8-pack carton.
Founder and CEO of Reed’s, Inc., Christopher Reed, stated, “We are extremely excited to announce the addition of Reed’s 7 oz. 8-pack of Extra Ginger Brew to our product line. The addition of the 7-oz. offering to our product portfolio marks Reed’s entrance into single-serve and represents an opportunity to reach a broader audience and expand brand awareness by positioning Reed’s Ginger Brew as a premium and healthy mixing alternative.”
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