Reed’s, Inc. (REED.OB) announced that it has entered into a partnership with SuperNature to distribute its range of products into Singapore. In late June 2008, Reed’s will begin its sales and distribution efforts to natural food and grocery markets in the region.
SuperNature, which was established in 2001, is a wholesale distributor of natural and organic products in Singapore. It provides its products through home delivery services, its own health food storefronts, and wholesale distribution to specialty shops, restaurants, and hotels. SuperNature is committed to providing organic and natural products to the Singapore marketplace and increasing awareness of natural living.
Reed’s specializes in the development, manufacturing, marketing and selling of all-natural beverages, candy, and ice creams. It has a wide-range of non-alcoholic beverages including Reed’s Ginger Brews, Virgil’s Root Beer, and the China Cola line of products. Until now, Reed’s products have been sold in specialty gourmet and natural food stores, retail stores, supermarket chains, and restaurants throughout the U.S. and Canada.
Reed’s Founder and CEO, Christopher Reed, commented, “We are excited to announce our entrance into the Singapore marketplace. SuperNature will be selling our products to the grocery and natural food markets in Singapore as well as several resort communities in Singapore and Bali. Our partnership with SuperNature provides Reed’s an opportunity to introduce our unique brands of great tasting, natural sodas to a new consumer base.”
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