As an investor, several questions are likely to present themselves when contemplating a stock purchase. Questions of growth, company management, planning, foresight, margins, earnings, and a plethora of related topics will influence your decisions. But one aspect of a company’s “value” is not a completely tangible item. It’s the companies “aggressiveness”. Is the company “aggressively” pursuing its goals? The answer isn’t always so easy to attain. More times than not, the investor will consider rapid growth as aggressiveness. This isn’t necessarily the case.
If a Company launches a product that is found to be the “right product at the right time” then growth, even if mishandled and mismanaged, is often evident. Yet this form of growth is often found to be somewhat fleeting. Once the “mania” is over, will the growth continue? Companies showing success based on fads are often found to be considerably less successful, no longer growing and quite possibly in contraction once the fever subsides.
On the other hand, the aggressive company doesn’t hope something will happen, they make things happen. They have goals, and then lay out well fashioned plans that enable them to reach those goals. Their growth isn’t Dependant on the whims and fads of the day, it’s a result of vision and execution of plans. Reeds Inc. is evidence of just such a company. On Tuesday, November 27th 2007, Reeds Inc. received notification from the NASDAQ Stock Market LLC that Reed’s common stock is approved for listing on The NASDAQ Capital Market.
The NASDAQ simply doesn’t hand out listings. There are countless hours of application paperwork, and regulatory filings that need to be fulfilled. Strict parameters of compliance have to be adhered to, all done with the highest level of integrity. Not only is it a daunting task, many companies don’t make the “cut”. To be granted approval is a testimony to the companies aggressiveness in taking on such a challenge, and an acknowledgment by one of the world’s major exchanges that Reed’s is worthy of a reward via granting of a listing.
Along with the Compan’s assertiveness and desire to be a part of such a prestigious organization, why else would a company voluntarily submit itself to the rigors of such an application process? The Founder and CEO of the company sums it up best; “The approval of our stock for listing on NASDAQ represents a significant milestone in Reed’s progress and development as a publicly traded company. We are tremendously proud of this accomplishment which represents the completion of several steps we have taken to financially position Reed’s for future growth. We remain extremely excited about our market position and growth prospects and believe the listing on NASDAQ will give Reed’s the ability to attract a larger segment of the financial markets and provide improved liquidity.”
This is truly a milestone in Reed’s company history, and an important event for any investor interested in a fast growing company that has shown the credentials to take a place on a major exchange. Reed’s management team has demonstrated that growth will not be something taken for granted, it will be properly targeted and executed on. That is aggressiveness, an intangible commodity, with tangible results.
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