Reed’s, Inc. (NASDAQ: REED), an international gourmet and natural foods company, recently announced that Neal Cohane, the company’s senior vice president of national sales, has been promoted to senior vice president of sales and marketing. In this role, Mr. Cohane will be responsible for leading and coordinating all aspects of Reed’s sales, distribution and marketing efforts.
Reed’s current sales strategy is to refocus its sales efforts on national chain accounts. The company intends to continue developing relationships with large beer and beverage distributors over the next 12 to18 months, but will target sales efforts on national supermarket chain account business, which has proven to be the more cost efficient and profitable sales model.
Mr. Cohane, who has worked with more than 3,000 natural food supermarkets and approximately 7,500 mainstream supermarkets that carry Reed’s products, will oversee this new initiative. Chain stores throughout the country are making room on their shelves for successful products from the natural foods industry in order to take advantage of the strong consumer trend toward natural, healthier products.
Reed’s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores, and restaurants nationwide as well as in Canada.
Let us hear your thoughts: REEDS, Inc. Message Board