Reed’s, Inc. (REED), the maker of top-selling non-alcoholic sodas, announced today that it is expanding its beverage line. The company will launch a revolutionary new energy drink, Reed’s Natural Energy Elixir, today at the Natural Foods Expo East. The expo is being held from October 15-17, 2008 at the Boston Convention and Exhibition Center in Boston, Massachusetts.
Reed’s Natural Energy Elixir will be packaged in a 10.5 oz single-use can and initially be marketed to Reed’s existing natural food and supermarket accounts beginning in early 2009. The energy drink is based on Reed’s successful Extra Ginger Brew and incorporates a variety of all-natural ingredients, including 25% fruit juice, to provide consumers with a healthy and natural energy boost. The following beneficial ingredients have been infused into the new beverage:
* Ginger: A powerful antioxidant that increases metabolism, elevates mood, and improves nutritional absorption and digestion.
* Green Tea: A natural source of caffeine that lowers LDL (bad) cholesterol.
* Goji: A fruit used by the Himalayans for its powerful antioxidants to counteract aging and increase immunity.
* Gynostemma: An item often referred to as the immortality herb in Eastern medicine. It contains a wide range of saponins and is known for its ability to restore balance and equilibrium to the body and mind.
* Camu Camu: A rainforest fruit that contains high concentrations of vitamin C and may balance mood and act as a natural antidepressant.
* Ginseng: A plant that increases endurance and counteracts stress.
* L-Theanine: An amino acid that promotes alertness and relaxation.
* B Vitamins: Essential vitamins targeted to counteract stress.
“We are very excited to announce our plans to enter into one of the fastest growth segments of the drink market with our introduction of Reed’s Natural Energy Elixir,” said Christopher Reed, Founder and CEO of Reed’s, Inc.
“We believe Reed’s Natural Energy Elixir will revolutionize the energy drink category by providing consumers with a delicious-tasting, ginger-based beverage that incorporates all-natural ingredients designed to boost energy levels. Representing a natural extension to our existing product line, we are confident Reed’s Natural Energy Elixir will resonate well with our core customer and provide an opportunity to leverage the strength of the Reed’s brand name to reach a new audience,” said Christopher Reed, Founder and CEO of Reed’s. “The long term benefits of Reed’s Natural Energy Elixir are to increase the consumer’s basic health and energy levels without the after-effects of feeling run down and depleted. This drink utilizes ingredients known for their ability to increase resistance to stress and promote longevity.”
Reed’s currently has a line of six award-winning non-alcoholic Ginger Brews that are sold in natural food markets nationwide. Additionally, the company markets the Virgil’s Root Beer products, which are the top-selling natural foods root beer, and the China Cola products, which are the top-selling natural foods soda line. The company also has Reed’s Ginger Candies and Reed’s Ginger Ice Creams in its product line. Reed’s currently sells its products through specialty gourmet and natural food stores, supermarket chains, and restaurants nationwide and in Canada.
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