Reed’s Inc. (REED) is well positioned with its product line, as high growth is expected to continue in the New Age Beverage category, due to rising consumer interest in more variety of taste alternatives.
While traditional big name soft drink brands have always required expensive advertising and brand building, consumers are increasingly impulsive in their purchase choices, trending to purchases that are based on distinctive value added ingredients and taste.
Long before modern soft drinks existed, people brewed their own beverages. In the Caribbean, home brewed ginger beverages are a part of life. Reed’s brews six carbonated and four non-carbonated juice and ginger combinations using only the finest ingredients. The six carbonated flavors are: Original Ginger, Extra Ginger, Premium Ginger, Raspberry Ginger, Cherry Ginger and Spiced Apple.
Their award winning, top selling beverages are found internationally in gourmet and natural food stores. Reed’s passion for ginger comes from its incredible flavor and health giving properties. Ginger is traditionally used to improve digestion, cure motion and morning sickness and for general health. The latest research is showing ginger to be anti-cancer, to lower cholesterol, and in Europe it is used as an arthritis medicine.
Reed’s is right on target with its all natural beverages, brewed from fresh ginger, spices, and fruits.
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