The Flowr Corporation (TSX.V: FLWR), a vertically integrated Canadian cannabis company, was the subject of an article published by TheGlobeandMail.com today, titled ‘Cannabis Professional: Ace Hill, Flowr blaze the branding trail with licensing deal’ authored by Mark Rendell. As noted in the article, a first for the Canadian cannabis industry was reached today through the execution of a brand licensing deal by Toronto craft brewer Ace Hill and FLWR. The companies have partnered up to market a line of pre-rolled joints in Ontario and British Columbia. Per the article, FLWR will grow, package and ship two cannabis strains that will then by branded and marketed by Ace Valley, Ace Hill’s newly-minted sister company. There is, however, a restrictive advertising environment when it comes to marketing cannabis. This may actually be good news for FLWR, an early-stage LP that went public on the TSX Venture Exchange last week. The company believes that the quality of its products and word of mouth will drive its sales. “People can’t do splashy commercials no matter how much money they have in the bank,” Steve Klein, Chairman and chief strategist of The Flowr Corporation, stated in the article. “We think it’s going to come down to people trying different things and word of mouth, and we think we’re going to come out very well in that contest.”
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About The Flowr Corporation
Flowr, through its subsidiaries, is a vertically-integrated Canadian cannabis company focused on the natural science of cannabis. With head offices in Markham, ON and production in Kelowna, B.C., Flowr builds and operates large-scale, GMP designed cultivation facilities utilizing their own patented growing systems. Flowr’s investment in research and development ensures that its cultivation team is able to supply patients with consistent, high-quality medicinal cannabis. With a sense of craftsmanship and a spirit of innovation, Flowr is also well positioned with a line of premium quality cannabis products for the upcoming adult-use market. For more information, follow Flowr on Twitter: @FlowrCanada; Facebook: Flowr Canada; and Instagram: @flowrcanada or visit the company’s website at www.Flowr.ca
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