Sharing Services Global (OTCQB: SHRG), a diversified holding company specializing in the health and wellness direct-selling industry, leverages a high-performing independent sales force that follows its Blue Ocean strategy. The approach encourages individuals to seek new markets, lead, and to “stop competing and start creating.” The concept is based on the book, “Blue Ocean Strategy,” written by Professor Renée Mauborgne, who notes that “the best defense is offense, and the best offense… is to…shift and create your own blue ocean.” A recent article discussing this reads, “Following this selling strategy, SHRG’s Elepreneurs are taught that, rather than competing directly in a competitive, direct-selling market, they should focus on making competitors irrelevant and succeeding in an uncontested marketplace.”
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About Sharing Services Global Corporation
Sharing Services Global, formerly Sharing Services Inc., is a publicly traded diversified company dedicated to maximizing shareholder value through the acquisition and development of innovative companies, products and technologies in the direct-selling industry. The Sharing Services combined platform leverages the capabilities and expertise of various companies that market and sell products direct to the consumer through independent contractors. Two of its primary divisions include Elevacity(R) U.S. LLC (a product sourcing and supply company) and Elepreneurs U.S. LLC (a sales and marketing company based on utilization of independent contractors as the sales force). For more information, visit www.SHRGInc.com, www.Elevacity.com or www.Elepreneur.com.
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