Purple Beverage Company, Inc. (OTCBB: PPBV) today announced the completion of a distribution agreement with Haralambos Beverage Company, which represents Snapple, Vitaminwater, Corona and Corona Light in retail stores, delis and various social locations such as hotels, restaurants, nightclubs and bars. Per the agreement, Haralambos will present Purple to the Los Angeles, Orange, San Bernardino and Riverside counties.
“We are very excited to partner with Haralambos Beverage Company to introduce Purple into this thriving beverage market,” Purple Beverage founder and CEO Ted Farnsworth said in the press release. “As one of the largest distributors in Southern California, Haralambos Beverage Company has the unparalleled capability to power Purple throughout the region, supporting both our off-premise and on-premise strategies.”
President of Haralambos Beverage, Tony Haralambos, said Purple’s ability to attract consumers in highly-competitive markets convinced him the product would mesh well with prime locations in California.
“We are very selective of the products we take on,” Haralambos stated. “But after watching Purple develop a strong consumer base in competitive markets, such as New York and Florida, we knew we’d found a winner. Purple easily created a demand for itself, not only in retail stores but also in on-premise outlets like bars and restaurants. Here in Southern California, these outlets cater to the nation’s most trendsetting, health-conscious consumers. We definitely see both a need and a niche for Purple in our market.”
Purple is on shelves of health food stores, restaurants, delis, drug stores and convenience stores throughout New York, Los Angeles, Miami and Hawaii, and is gaining popularity for its combination of antioxidant-rich juices, including the exotic acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry.
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