Purple Beverage Company, Inc, a producer of nutritional New Age beverages, announced that it has signed with Crosset Company, a grocer distribution company with a diverse product line, for the placement of its beverage in specific outlets throughout the Midwest.
Ted Farnsworth, Purple Beverage Company’s Founder and CEO commented, “We are very excited to partner with Crosset Company to introduce Purple to the Midwest. With the addition of Crosset’s ten-state distribution base, Purple will reach consumers in the heartland and enhance our national distribution program.”
Tim Shepart, Director of Procurement for Crosset Company said, “The decision to add Purple to our beverage line-up was an easy one. The beverage has already gained such popularity on both the East and West coasts that we anticipate the Midwest will be no different.”
Purple was introduced in 2007. It can be consumed as an on-the-go drink or in a healthy fruit smoothie. The beverage contains antioxidant-rich juices including acai berry, pomegranate, black cherry, black currant, purple plum, blueberry and cranberry.
Not only is Purple a great health drink, it can also be added to cocktails and is projected to be very popular cocktail drink in clubs. The added value of mixing Purple with alcohol is that the alcohol increases the power of the antioxidant-rich berries. This was confirmed by research from the United States Department of Agriculture and by a study at Kasetsart University in Thailand.
More information regarding Purple can be found by visiting www.drinkpurple.com. Consumers can purchase a 10 oz. bottle in health food stores, restaurants, drug stores and supermarkets in select locations, such as New York, Los Angeles, Miami and Hawaii. GNC recently welcomed Purple in February, which anticipates nationwide distribution of the product early in 2008.
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