Purple Beverage Company, Inc. (PPBV.OB) has developed and is marketing its powerful “Purple” drink. The drink features a unique combination of ingredients, and the company boasts that Purple is “The most powerful antioxidant beverage on the planet”.
The drink contains the juices of seven different fruits and berries, including the powerful açai berry normally found on the floodplains of the Amazon rainforest. The açai berry (pronounced ah SIGH ee) boasts the highest concentration of antioxidants of any known berry. The six other fruits and berries include blueberry, blackberry, black cherry, pomegranate, black currant, and purple plum, each contain its own special combination of antioxidants, vitamins and minerals. The combination of antioxidants from these different sources produces a synergistic, “Cascade Effect”. One bottle of Purple can replace several large doses of vitamin supplements.
Currently, Purple Beverage distributes its product through nutrition retailer GNC and supermarket Kroger, although increasing demand from health-conscious adults is forcing the company to develop additional outlets. Due to the increased demand, the company is forging new distribution arrangements with other supermarkets, restaurants, nightclubs and convenience stores. This will not only address the current increasing demand but will also expand awareness of the product to new potential customers. Finally, Purple Beverage is garnering increased media attention from sources such as CNBC, Forbes and Smart Money.
Purple Beverage is stocked with dedicated industry veterans including serial entrepreneur and CEO Ted Farnsworth. Farnsworth began his first business venture as a teenager, cooking and selling food to regulars at his parent’s tavern. As an adult living in South Florida, he built, partnered in and managed several businesses, including the Psychic Hotline, Farmbid.com (an agricultural internet website) and Xstream Beverage Network. The purpose of Xstream was to develop and distribute its own brand of beverages and consolidate the fragmented specialty-beverage market.
A recent addition to the Purple management team is Marketing Executive Michael K. Lorelli. Lorelli was the former marketing chief of PepsiCo, so he brings a wealth of soft drink experience to his current position at Purple Beverage. Lorelli will be leading the marketing effort as Purple expands throughout the U.S.
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