Rudy Nutrition, Inc. (RUNU.PK) announced that it has received its first purchase order for more than 500 cases from its Southwestern sales broker. This order sparks the first of additional orders anticipated by the company. It appears that Rudy Nutrition’s push in recent months for brand recognition is paying off.
Rudy Nutrition has made great strides in testing its beverages to ensure that the products meet with current flavor trends. The fact that the “Rudy” beverages are also a lower calorie, vitamin fortified, reduced sugar choice for consumers only catapults it above what is currently on the market. Market studies and surveys have shown that there is an ever-growing market for healthy energy drinks and the “Rudy” beverages fill this niche.
What’s interesting is that Rudy Nutrition has put in place special promotions with sales brokerages nationwide to assist in getting its products out in the marketplace. Being a new player in the beverage industry, this promotional idea seems to be motivating the brokerage firms working with Rudy Nutrition. The company will release details of the promotions at a later date.
Rudy Nutrition’s president, Rocky Brandoniso, said, “Through the successes of newly established relationships with multiple brokerages comes increased product placement with several vendors in multiple states. There’s something exciting in the air, we are really gaining momentum with both large and small retailers alike, and this is only the beginning.”
With the sales brokerage firms anticipating purchase orders and the company’s attendance this week at the National Automatic Merchandising Association Spring Expo, it looks like the demand for the health-conscious beverages will continue to grow nationwide.
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