The acquisition of Bay Harbor Marketing, LLC by Adex Media, Inc. (OTCBB: ADXM) gives the company access to a proprietary behavioral targeting platform. AdEx is an integrated online marketing company that, with Bay Harbor in the fold, can now identify marketers’ best prospects by enabling a high volume of transactions between financial services providers and highly qualified consumers.
“Bay Harbor’s lead generation platform allows us to capitalize on the ever-growing online financial services sector,” said AdEx CEO Scott Rewick. “This acquisition is synergistic with our existing business and will further enable us to meet the needs of our large customer base of advertisers, publishers, distributors, online retailers and consumers.”
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