Points International Ltd. (PTSEF.OB) announced that the company has partnered with British Airways to introduce the BA Miles e-Store.
The BA Miles e-Store will allow British Airway’s customers to earn frequent flier miles when they purchase items online through this store front. Currently, the BA Miles e-Store consists of over 100 retailers, including johnlewis.com, HMV.com, comet.co.uk, waterstones.com and applestore.co.uk. Customers will be awarded between 2 and 12 BA Miles per pound spent, depending on the retailer.
Rob MacLean, CEO of Points International, stated, “We are pleased to work with one of the world’s premier Airlines, to create the BA Miles e-Store. British Airways is a strong partner and for the last three years, we have been working with them to power their successful Purchase and Gift BA Miles application. We continue to be impressed by our partners’ efforts to add value to members through a number of various offerings such as the development of an e-Store.”
Stuart Beamish, head of loyalty at British Airways, added, “By adding eStore to 15 airline partnerships and 25 other Executive Club partners, we now offer BA Miles collectors the chance to enjoy greater rewards than ever before. As they buy their Christmas gifts, customers are also getting something back for themselves and can look forward to a break in the New Year.”
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