- As plant-based foods establish a growing market sector, wholesome lifestyle brand builder PlantX Life is expanding its plant-based brick and mortar presence from its flagship Canadian store to outlets in the United States and Israel as well
- PlantX Life is building an e-commerce and plant-based community sustaining presence online through a platform that partners with its growing storefront profile
- The company’s efforts have resulted in record revenues this holiday season, with 63 percent growth during Black Friday and Cyber Monday promotions over last year’s sales during the holiday
- PlantX markets over 5,000 products currently and aims to become a one-stop source for the plant-based community’s needs, not only providing products for sale but information that helps newly arriving consumers adopt a wellness lifestyle and established plant-based community members increase their opportunities
PlantX Life (CSE: VEGA) (OTCQB: PLTXF) (Frankfurt: WNT1), is making a name for itself by combining its mission of plant-based lifestyle education with profit-generating product placement, both through online branding and an attractive storefront profile, and now reports record holiday season sales.
PlantX Life has built its Internet retail marketplace with a vision of becoming a one-stop shopping destination for the plant-based community like a vegan Amazon. In tandem with its e-commerce growth, it has established new brick-and-mortar outlets for its branded products in the United States and is expecting to soon open stores in Israel and Canada’s Toronto and Ottawa provinces.
PlantX Life has now announced record-breaking revenue from its recently concluded 2021 Black Friday and Cyber Monday promotions. “The increased demand for PlantX products during the recent promotional campaign helped the PlantX achieve a new record revenue of $153,000 in just a few days — an astounding increase from the $0 revenue in 2019 for the same period,” PlantX CEO Lorne Rapkin stated as part of the announcement (https://ibn.fm/7KPQS).
The announcement states Black Friday and Cyber Monday revenues grew 63 percent — $60,000 — over last year’s figures.
The company’s report noted that the financial results were prepared by management and were not part of the company’s formal auditing procedures, however the business sees the holiday sales growth as an encouraging sign of its strength and is pressing forward to build on the momentum it has achieved.
The COVID pandemic has hit economies hard around the world, but businesses such as PlantX Life are drawing on resources developed through e-commerce to boost their brands and seek a connected audience independent of their walk-in store traffic.
PlantX’s mission to inform as well as generate revenue underscores its purpose of making the world a better place through its focus on wellness.
“A healthy body is one that has a healthy digestive system to break down and absorb all the nutrients it receives,” the company’s blog noted during Halloween as millions of American children were busily gathering candy and store shelves were loaded with the pre-packaged, sugar-and-fat-loaded treats to supply the demand (https://ibn.fm/Gv74q).
The company sells over 5,000 products attuned to the needs of the plant-based community, and expects to expand its profile with the addition of cosmetics, clothing and other marketable products that celebrate a wholesome and natural lifestyle.
PlantX recently added a subscription service that caters to customer loyalty, providing discounts for automatically renewable weekly, biweekly or monthly product shipments.
For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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