- Plant-based food consumers are a growing market sector, increasing their purchases at a rate almost 2.5 times the growth of the overall foods market during the past two years
- Plant-based community brand builder PlantX Life Inc. is becoming a growing global presence as part of its efforts to become a one-stop shopping source of products and information about the plant-based lifestyle
- PlantX has physical store presence in Canada and the U.S., as well as one in Israel that will open before the end of the year
- The company’s e-commerce platform recently added a subscription service that caters to recurring customer services, providing discounts for automatically renewable weekly, biweekly, or monthly product shipments
- PlantX has recruited 18 social media influencers to help it market its brand to a larger segment of consumers
- The company uses a weekly podcast series, YouTube channel videos and an informative blog to help build education about the ecosystem among like-minded fans of the lifestyle
Plant-based lifestyle e-retailer and educator PlantX Life (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) recently announced the expansion of its online sales offerings to include discounts for shoppers who subscribe for recurring service.
The Nov. 22 announcement states customers who arrange automatic fulfillments for recurring deliveries of any product on the PlantX website will be able to design personalized shopping plans for their favorite products with a weekly, biweekly or monthly refresher.
“The new subscription service aims to overcome potential barriers to a healthy lifestyle such as time and cost,” PlantX Founder Sean Dollinger stated (https://ibn.fm/2SMXG).
PlantX’s focus on serving the interests of the plant-based community and providing education about its lifestyle benefits to those exploring it in North America are helping the company tap into a relatively new and growing food industry.
Plant-based food dollar sales grew 43 percent in the past two years, at a rate almost 2.5 times faster than total food sales from 2018 to 2020, according to a report issued by Good Food Institute analysts earlier this year. The report found that the retail market for plant-based foods has risen to $7 billion, penetrating 57 percent of U.S. households (https://ibn.fm/qOBPj).
Bloomberg Intelligence valued the global market for plant-based foods at $29.4 billion in 2020 and predicted that it will exceed $162 billion within the next decade, growing at a rate of 451 percent (https://ibn.fm/PGRD7).
PlantX launched a new initiative this year to market itself to those consumers adopting aspects of the plant-based wellness lifestyle, drawing on the power of social media to get its brand more squarely in front of shoppers.
The company has engaged select “micro-influencers” on social media platforms including TikTok and Twitter, hiring 18 influencers for limited periods to post content and provide coverage of PlantX news releases to their dedicated audiences.
“We live in a time where brands and companies can significantly boost their popularity with viral content focused on social media apps,” PlantX Chief Marketing Officer Alex Hoffman stated in the Nov. 22 announcement.
In addition to its e-commerce sales, PlantX has been expanding its XMarket retail store outlets, recently celebrating the grand opening of a store in the San Diego area and another in Venice Beach, which add to the company’s flagship store and dining outlet in Squamish, British Columbia. Additional stores are expected soon in Tel Aviv, Israel, and in Toronto and Ottawa, Canada (https://ibn.fm/W8E41).
As part of its efforts to become the plant-based community’s go-to one-stop-shopping hub, PlantX’s educational efforts have grown to include a weekly podcast, blog and YouTube presence, where tips on healthy diet choices, plant-growing wisdom and how to understand the ecosystem of the growing community abound.
For more information, visit the company’s websites at www.PlantX.com, www.PlantX.ca, and https://investor.plantx.com/ and view PlantX for Plant-Based Investors.
NOTE TO INVESTORS: The latest news and updates relating to PLTXF are available in the company’s newsroom at https://ibn.fm/PLTXF
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