Packing a protein punch, Planet Nutrition, Inc. (PNHL.PK) launched a robust new product line that features vitamin supplements for both males and females, including body essentials like L-Glutamine, Creatine, Omega 3, Glucosomine & Chondroitin, and Branched Chain Amino Acids. This announcement comes on the heels of the diet and nutrition retailer signing a letter of intent to buy Extreme Fitness, a manufacturer of state of the art fitness equipment.
“This new [vitamin] product line will be one of the new featured products we sell,” Chief Executive Dan Starczewski said. “We are happy that we teamed up with a quality manufacturer who makes top quality products, the kind of products we are proud to sell to our customers.”
On the physical fitness side, Planet Nutrition’s acquisition of Extreme Fitness will “improve both companies,” according to Starczewski. Extreme Fitness has manufactured high quality, commercial strength training equipment for 22 years, supplying products such as free weight machines to celebrities like Ted Turner, Jane Fonda, Jack Nicklaus, and Randy Travis. The company also offers a complete line of body weight training equipment that is geared toward professional, college and high school athletes.
“Adding a manufacturer of high quality fitness equipment products will allow great synergy for both companies,” Starczewski said.
Charlotte, N.C.-based Planet Nutrition, founded in 1999, also announced earlier this year that it has filed all of its disclosure information to Pinksheets.com, allowing the company to display a yield, rather than a stop, sign on the site. Shares were off by 8% at $0.0011 during trading Tuesday.
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