Located in Dallas, Texas, Blue Calypso has quickly evolved as a leading digital advertising and marketing company that offers its patented platform, Calyp, to unleash the power of customer relations in the mobile and social media market. Today, Blue Calypso took a major step towards prominence with the announcement they have been selected by the Rick Perry Presidential Campaign to power the Texas Governor’s run towards the presidency.
The Calyp’s Political Endorser is a state-of-the-art program that provides the means to build and run a social advocacy campaign with trackable calls to action and detailed intelligence about how messages are delivered.
The Endorser will allow the Rick Perry Presidential campaign to leverage personal relationships to deliver friend-to-friend campaign content. This will have the ability to connect Governor Perry to supporters by employing the power and influence of digital word-of-mouth advertising.
Ray Sullivan, whom serves as the Communications Director for the Rick Perry campaign, spoke about the Calyp Endorser. Sullivan stated, “The 2012 Perry for President team is committed to putting new methods to work in building support for Governor Perry’s race for the U.S. Presidency. The ability to leverage social and mobile technology platforms is important to our overall strategy. We are enthusiastic about our partnership with Blue Calypso and the use of their Calyp political advocacy program to amplify our efforts.”
Currently, Blue Calypso Inc. is trading in the $1.00 range. To learn more about this press release or the company as a whole, visit the company’s corporate website at: www.Calyp.com
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