GNC has more than 4,800 retail locations throughout the United States (including more than 1,000 franchise and 1,200 Rite Aid store-within-a-store locations) and franchise operations in 48 international markets.
Leading sports nutrition company PacificHealth Laboratories Inc. today announced that its scientifically proven appetite management tool, ForzeGPS, which hit the shelves of 1,500 GNC stores in March, is now available in more than 1,750 specialty retail stores nationwide.
PacificHealth’s ForzeGPS line of products was designed specifically for athletes seeking ways to improve their bodies’ potential speed and performance. The all-natural nutrition bars and drinks center on a multi-patented blend of healthy fats, protein and calcium.
“Quite simply, ForzeGPS addresses the problem of excess calorie intake driven by hunger by satisfying one’s appetite in a calorie-efficient manner, and perhaps as importantly for the business’ performance, in a more consumer friendly and more broadly appealing (single serve) format,” Jason Ash, president and CEO of PacificHealth, stated in the press release.
Ash also said the retail agreement with GNC will increase consumer knowledge of its products and commented on PacificHealth’s market recognition.
“We are very pleased that our ForzeGPS line of products is now available in the leading retailer for nutrition and dietary supplements. GNC significantly expands our national footprint for ForzeGPS and will complement our already existing nutritional products sold at GNC,” Ash stated. “We believe our strategies to increase consumer awareness and penetration of ForzeGPS into our existing specialty retail marketplace, which today includes our national sales team, a well targeted public relations and marketing campaign, as well as the recognition we are receiving as the ‘Official Bar’ of the 2009 and 2010 Rock ‘n’ Roll Marathon Series, is working and we are excited about the opportunity to grow this product offering in to other large consumer channels.”
PacificHealth also announced its recent participation at the Chicago Rock ‘n’ Roll Marathon, Half Marathon and Expo last weekend, as its bar was featured as the “Official Bar” of the marathon series. The company’s products were available to sample for more than 40,000 consumers and runners at the race.
The Rock ‘n’ Roll series marks the third of 19 races in which ForzeGPS bars will be the official bar. The company expects to sample its products to more than 1 million consumers in 2009.
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