Trading on the NASDAQ Global Market, Outdoor Channel Holdings Inc. owns and operates the Outdoor Channel. They are the leading channel for outdoor TV programming. As part of the General Entertainment industry, the company has their corporate headquarters in Temecula, California. Formerly known as Global Outdoors Inc. they became a publicly traded company in 1985.
The Outdoor Channel offers programming that captures the thrill and excitement of a variety of outdoor activities. Their programs are for “traditional” outdoor sports lovers of all ages with an emphasis on family outdoor activities. Their programs cover fishing, hunting, Western lifestyle, off-road motorsports, adventure, as well as various other outdoor lifestyle programming.
The company got its start when a group of outdoorsmen wanted to create programming for outdoorsmen. Their mission was, and still is, to provide quality programming designed to educate and entertain sports lovers of all skill levels. The Outdoor Channel, aside from their regular channel, is available for viewing on High Definition (Outdoor Channel 2 HD), and as video-on-demand. It is also available for viewing on a new broadband website: www.outdoorchannel.tv. This broadband offering allows viewers to watch outdoor programming 24/7 on the Web.
Outdoor Channel Holdings Inc. offers their viewers a free membership to MyOutdoorChannel.com. This Outdoor Channel community allows members to be part of a group of people with similar interests. Members can connect with other outdoor enthusiasts and post photos and videos of trophies won, trips enjoyed and the like. They can also create their own blogs and share them with fellow members.
The company furthers their business by purchasing advertisements in magazines that specialize in content similar to Outdoor Channel. Their niche-market audience is sportsmen and outdoor enthusiasts located in the United States. Outdoor Channel Holdings, Inc. began in 1984.
On August 7, Outdoor Channel launched in high-definition on Bresnan Communications. Subscribers in Colorado, Montana, and Wyoming now have access to the network’s outdoor programming in HD. “Cable operators are thirsty for high-quality and engaging HD networks,” said Randy Brown, Senior Vice President of Affiliate Sales & Marketing at Outdoor Channel. “Since more than 80 percent of our original programming is produced in HD, Bresnan customers will have a wide variety of high definition shows to choose from.”
Outdoor Channel Holdings Inc. continues to promote playing outdoors to people of all ages with their diverse programming. They continue to develop new programming while maintaining the quality of their existing lineup. Their mission is to provide top-notch informative and entertaining programming on a variety of platforms to serve their viewers and their shareholders well.
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