Mega Media Group Incorporated announced that its radio broadcasting division, Echo Broadcasting Group, has signed a multi-year contract for station-specific custom Portable People Meter listening estimates for “Pulse 87 FM,” (WNYZ-LP). WNYZ-LP broadcasts on the audio portion of a low-power television station on VHF channel 6. Also announced today was the news that MMDA has signed an agreement to license standard syndicated Portable People Meter radio ratings services for the New York Metro.
These agreements will take effect when Arbitron commercializes the new audience ratings technology in New York. They allow Mega Media Group to use both the monthly WNYZ-LP station-specific custom Portable People Meter listening estimates as well as the standard syndicated New York Metro Portable People Meter radio ratings. Pierre Bouvard, President of sales and marketing for Arbitron, expressed the excitement of the agreement by stating, “PPM makes it possible for Arbitron to provide custom reports of the audience of Pulse 87 FM, a new station specifically targeted to the multi-racial and diverse mosaic of the five boroughs of New York City.”
Alex Shvarts, Mega Media’s CEO, stated, “The increased reach of this new frequency will give Mega Media the potential to become a more viable player in the New York City radio market. In addition, the security of a long-term lease agreement will allow us to invest more aggressively in our radio programming division in the coming months.”
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