Hall of Fame Beverages, Inc. (OTC: HFBV) announced that they will be appointing Mr. Robert Rosario as their new CEO, effective May 1st. With over ten years of business experience in the food and beverage industries, Mr. Rosario brings with him over five years of interactive interface software design. The company’s stock rose 280.00% after Friday’s trading.
His previous involvement with Hansen’s caught the attention of Hall of Fame Beverages. During his time there, he was one of the executives directly responsible for turning the company around. Heading the promotions department, Mr. Rosario was able to build brand awareness for the Hansen’s Natural brand, and lead the promotion of various beverages ranging from Hansen’s Natural Smoothies to Hansen’s Energy Drink. Through creative and bold marketing techniques, Mr. Rosario utilized the company’s retail assets to create strategic promotional partnerships to increase the company’s consumer awareness and profitability.
“I am thrilled to be joining Hall of Fame Beverages, Inc. and working with Calvin Ross, whose passion and natural ability for creating outstanding beverage products and commitment to excellence remind me of both Rodney Sacks, CEO of Hansen’s Natural Beverages and the man who taught me the beverage industry, Hilton Schlosberg, Vice Chairman of Hansen’s Natural Beverages,” commented Mr. Rosario.
“Based on my experience in the beverage industry, and the current information revolution that is changing the way business is done in this country and abroad, I am both confident and excited about turning around HOFB and making it the beverage company of choice for this information age and creating the first interactive beverage company that combines the best of traditional beverage marketing and the many opportunities this information age and its connectivity has to offer. Today’s consumer requires you to deliver on the intent of your product as well as have a direct and interactive relationship with them. Our mantra at HOFB from day one will be, ‘HOFB: We give you the source, you give it the power, become a Hall of Famer,” he added.
Hall of Fame Beverages, Inc. is based out of Gilbert, Arizona. The company engages in the creation, manufacturing, distribution, and marketing of non-alcoholic beverages. Hall of Fame Beverages offers products like Atomic Dogg energy drink, a line of enhanced, flavored waters for hydration that uses HydroPower to replace essential minerals and vitamins in the body.
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