As the Internet consumes the way we receive our information, carry our personal and professional financing chores, shop, plan vacations, and more, there’s an open plate sitting before advertising and marketing companies. Online marketing boasts the low cost distribution of information to a vast global audience. Once a company has established itself as an operating Internet-based company, it has stepped its foot into a rushing flood of competition.
Now comes the innovation, creativity and technical advances required to “make it.” Internet marketing companies utilize search engine marketing, display advertising, interactive design, advertisements and more.
Viewpoint Corp. (Nasdaq: VWPT) is one company working toward establishing its presence as an online marketing company. The company announced its second quarter revenue today, prompting shares to climb the charts 9 cents, nearly 10 percent, to 99 cents in afternoon trading.
Viewpoint reported its total revenue for the period ended June 30, 2007, was $3.8 million; while the number is 16 percent increase compared to first quarter revenue, it’s a 33 percent decrease compared to the $5.7 million in revenue reported for the same period last year.
“Moving forward we will continue to focus on creating the most flexible rich media and video ad platform in the industry. With the successful build out of our capabilities, we are now in a position where we can really take advantage of the tremendous opportunities in the market,” Patrick Vogt, president and CEO of Viewpoint, said in a statement. “We continue to refine our business – creating additional capabilities that complement our offerings in order to accelerate our growth. As a result, we expect improvement in both revenue and operating performance in 2007 compared to 2006.”
Viewpoint’s technology company provides digital products and services for Internet marketers. The company’s online advertising campaign management feature, Unicast Advertising Platform (UAP) allows publishers, advertisers and agencies to manage the process of launching online advertising campaigns. Utilizing UAP, Viewpoint clients can not only deploy a campaign, but track its results as well.
In a race to be the best, Viewpoint is counting on its “flexible rich media” and “video ad platform” to bring it more opportunity for growth and expansion. The Viewpoint Web site hosts an attractive, interactive site providing information and demos on a variety of its rich media products. The company’s top technologies are its Viewpoint Media Player, Application Marketing Solutions, and the aforementioned Unicast Ad Platform.
Please share your thoughts: MN1 Message Board