One World Holdings has announced that its subsidiary, The One World Doll Project, has started distributing a line of multicultural fashion play dolls called Prettie Girls!™ to Toysrus. The play doll line will be sold online at Toysrus.com. With the population becoming more culturally diverse by the day, the company states that it is important for children to have options which reflect the diversity within the population when selecting toys. As a leader in promoting diversity within the fashion doll category, the One World Doll Project is encouraged with its opportunity to gain exposure through the Toys “R” Us® brand.
“The Prettie Girls! are fashionable, smart and inspirational. They serve as positive role models for young girls, promoting genuine values and realistic physical attributes,” commented Trent T. Daniel, founder of The One World Doll Project. “It is our mission to provide children with access to dolls that look like ‘me and my friends,’ and our partnership with Toys “R” Us validates the marketplace demand for a wider range of toys.”
The Prettie Girls! are positioned to reflect the diverse demographics of the American marketplace. The brand features high-quality fashion dolls that capture attitudes, attributes and aspirations of contemporary girls of many different ancestries. The first two dolls currently available for purchase at Toysrus.com are Lena, an African-American, and Valencia, who is Hispanic. Later this fall consumers can expect the release of three more Prettie Girls! — Kimani, who is African; Dahlia, who is South Asian; and Alexie, who is Caucasian.
Established in 2010 by Trent T. Daniel and Stacey McBride-Irby, The One World Doll Project aims to make a cultural impact through the doll category. The company’s dolls are created for a growing market with a demand for products representing many races. Further, the dolls symbolize for little girls positive role models representing the women they aspire to be. The Prettie Girls!™ are unique in their look, their backgrounds and their stories, capturing the essence of values and positive attributes that every little girl can embrace.
For more information, visit www.oneworlddolls.com
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