The beverage producer OG nation, headed by former Hall of Fame tailback Jim Brown, is led by a diverse mix of beverage industry experts. Its mission is to be a lifestyle company that is dedicated to creating a well recognized brand and has set out to become one of the leaders in the beverage industry though marketing, distribution, and development of unique product lines.
Management at OG Nation is no neophyte to the beverage industry. The company was formed by Industry executives that intend to bring a quality product to consumers that they themselves enjoy. CEO Giovanni Luciano, a former owner of an Herbal supplement company and consultant to Raw Dawg energy drinks, brings more than two decades of beverage industry experience. COO Calvin Ross is founder of two separate beverage companies, including Raw Dawg energy drinks, and brings a tremendous amount creative energy to the company.
Currently they have chosen ten cities that they have determined to be the largest markets for their product. To promote the products within these areas they plan to work with the best distributors in each market area. In addition they intend to set up local distribution of their own with their “Street Team” working with stores delivering product and setting up displays. These “Street Team” members will work with the distributions centers to promote and distribute the products. This according to Mr. Luciano allows them to have their ears to the ground to receive product feedback in the marketplace.
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