Today, OBJ Enterprises reported that its gaming division, Obscene Interactive is developing new ways to increase revenues by replacing in-game banner ads with more cutting-edge and engaging marketing methods. The mobile gaming marketplace is growing globally and is expected to grow from $13.2 billion in 2013 to $22 billion in 2015.
As of now, mobile game titles make up 33 percent of all downloads, signifying their popularity. Some of the most well-known developers in mobile gaming are turning to new marketing methods for revenues generation. King, the developer of the very popular mobile game Candy Crush, has done away with in-game advertising in order to give game users a more fluid and organic gaming experience. Game makers such as Obscene Interactive are seeing the value in taking this route—and opting for it on account of this documented success in leading mobile games.
Particularly, OBJ Enterprises is developing a new advertising model that makes points and achievements unlocked in games redeemable for real-world coupons, products, special offers, and more. These consumer incentives will be supplied by corporate partners ready to purchase the leads. OBJ Enterprises intends to monetize this model and then make it available in upcoming app releases, making consumer breaks in these games more profitable than before.
“The best games are full of moments worth celebrating, and we’re working to partner with businesses to reward players for their achievements with coupons and vouchers for products and services they’re already using anyway,” said OBJ Enterprises CEO Paul Watson. “It’s an innovative model that benefits game developers, advertisers and, most importantly, players—our customers. Banner ads in games will soon be a not-so-fondly remembered relic of the past.”
Working through its subsidiary, Obscene Interactive, OBJ Enterprises is looking to develop a robust portfolio of popular gaming titles crafted to appeal to a broad audience of consumers all over the world, supporting multiple mobile platforms for maximum marketing value. Obscene Interactive is focused on delivering the best in social gaming solutions to a mass market in order to capitalize on the rapid expansion of the mobile app marketplace.
For more information, visit: www.ObsceneInteractive.com/investors
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