NutriPure Beverages, Inc (NUBV.PK) has announced their perspective on the positioning of its patented Nu2o beverage line. The Nu2o beverage is a vitamin-rich neutriceutical, far above the current quality of the competition’s existing vitamin beverage brands.
The vitamin beverage sector is exploding, as illustrated by the following release by PepsiCo regarding the marketing of their SoBe line. This press release ‘On the heels of Sunday’s highly anticipated, innovative and unprecedented Super Bowl commercial that introduced tens of millions of people to the idea of “Thrillicious”, SoBe Life Water is blitzing the retail marketplace with its all-new line of SoBe Life Water’.
Steve Nickolas, CEO and President of NutriPure Beverages, Inc, stated, “Young and old alike need nourishment that is not laden with junk. A beverage that hydrates and is lifestyle oriented, as it delivers basic nutrition, is the core of NutriPure Beverages. Our patented process allows for the dissolving of vitamins and nutriceuticals compounds into our water resulting in pure water preservative free that is not offensive; therefore we do not need to add sugars, colors or other masking elements.”
Nickolas added, “Our unique beverages also have a full spectrum of electrolytes and nutriceuticals as opposed to Coca Cola’s Smart Water, which merely has two electrolytes. Our patented, nutriceuticals, non-carbonated, calorie free, vitamin enriched beverages are the next inevitable wave in this red hot sector”.
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