The nutraceutical industry is expected to reach $75.3 billion in 2017 and grow at a CAGR of nearly 6% between 2013-2017, according to Research and Markets. Dietary supplements are the dominate driver of the industry, gobbling up 37% of market share, followed by functional food and functional beverage segments. Increasing consumer awareness and pursuit of a balanced diet and proper health not only fuels demand for nutraceutical products, but also serves as a catalyst for new product developments.
Since its founding in 1995, Nutranomics’ focus has centered on the research and development of plant-based nutritional dietary supplements, skin and body care products, and transdermal patches. The company rolled out its first product line in 1997, and in addition to continual progression of its own formulas, also private labels and provides custom manufacturing for several supplement companies in national and international markets.
Nutranomics CEO and founder Dr. Tracy K. Gibbs and his experienced management team are preparing to kick-off a marketing plan to increase brand visibility and capture its share of the burgeoning nutraceutical market.
Over the past 18 years, Nutranomics has built an industry reputation of offering superior food and plant-based products blended from the highest quality sources. To ensure this caliber of product, the company employs its own Quality Team that chooses and approves the raw materials and suppliers used in the manufacture of its products. Each batch of materials undergoes a stringent testing process to verify purity, potency and quality. All of the company’s facilities are cGMP compliant in FDA-approved.
Because Nutranomics sells internationally, the company’s products must also meet the higher quality of standards of other countries, such as Japan, where the company achieved triple-digit sales growth in the first quarter of 2014, compared to the prior quarter.
Using its increasing brand awareness and first-quarter performance as momentum, Nutranomics and its new sales team are trained and gearing up to execute the company’s 2014 global expansion goals.
For more information visit www.nutranomics.com
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