Novori announced that the company will be launching a national media campaign to increase online sales through television exposure. The campaign will include major television networks such as FOX, NBC, CBS and ABC.
Nielsen Media Research recently announced that the average U.S. television viewing continues to increase, even though portable media devices have become more popular. The average time a household watched television during 2005-2006 was approximately 8 hours and 14 minutes a day.
Novori’s CFO, Mark Neild, stated, “Joining the forces of television exposure and online shopping is a perfect match for Novori’s campaign, taking consumer jewelry purchasing to another level. We are pleased that Novori has experienced at least triple digit gains every year since the inception of www.novori.com, and believe the integration of this media campaign, as well as other innovative campaigns, could feasibly allow Novori to continue to experience quadruple digit gains in the years to come!”
Let us hear your thoughts: Novori Message Board