Novori, Inc. (NOVO) plans aggressive and realistic growth initiatives for 2007. Watch for special diamond ring give-away promotions, marketing alliances with other wedding service providers, and media campaigns spotlighting NOVO, as the engagement ring eTailer of choice.
Together, the website innovations and marketing efforts are designed to dramatically increase the customer conversion rate in 2007.
The key reality is in the math. The Company believes that revenues would jump by approximately 1000%, if customer conversions from site visitors, would increase by just 1%.
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