The success of Novori Inc. (NOVO) has contributed to the performance of the online jewelry retail sales category. The category has now captured first place position for e-commerce sales growth in the US, rising from the third fastest growth industry in 2006.
The main component propelling the online jewelry sales growth rate has been diamond rings, engagement rings, and other high ticket items.
With a 67% sales growth rate, online jewelry ranked first, followed by sales of video games, which had the second highest growth rate at 64%.
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